At Fassberg ONE, we believe that exceptional homes begin with clarity, trust, and a commitment to transparency. Pricing a luxury custom home—especially in prestigious neighborhoods like Pacific Palisades, Brentwood, and Santa Monica—is not one-size-fits-all. Each home we build is tailored to its client, its site, and its vision. As such, costs can vary widely based on complexity, finishes, design-build scope, and municipal requirements. Our goal is to help you understand the variables that influence your investment so you can make informed decisions every step of the way.
Key Considerations in High-End Residential Pricing
The overall cost of a luxury residential build depends on several major factors:
• Size and Complexity: A larger home typically means more materials and longer timelines—but complexity is often a bigger driver than square footage alone. Multi-level homes, hillside lots, or homes with basements, steel framing, large spans, or expansive glazing can significantly affect engineering and construction costs.
• Design and Architecture: Design-forward homes with custom architectural elements—such as floating staircases, open-concept floor plans, large-scale pocket doors, and smart integrations—require highly skilled trades and coordination. Whether you’re working with your architect or leveraging our in-house design-build process, the level of design ambition plays a major role in pricing.
• Finish Level and Material Choices: Luxury finishes such as European oak flooring, imported stone, custom millwork, high-performance glazing, and integrated MEP systems drive both material and labor costs. We tailor our budgets to your desired aesthetic—from clean minimalism to rich, layered traditional design.
• Site Conditions: Homes in areas like the Pacific Palisades or Brentwood often involve steep hillside lots, narrow streets, or challenging access—all of which impact logistics, permitting, and construction methods. Soil conditions, retaining requirements, and shoring also affect foundation and structural costs.
• Entitlements and Local Jurisdiction: Cities like Malibu have stringent green building codes, low-impact development (LID) requirements, and coastal development review processes. These can add both time and cost to the project and must be factored into the schedule and budget early.
What Can You Expect to Spend?
While every project is unique, here are some real-world pricing ranges to guide your expectations:
• 4,000 SF Home in Pacific Palisades (Moderately Sloped Lot)
• Estimated Range: $2.3M – $3M
• Includes Design-Build, custom cabinetry, landscaping, and permitting.
• Ground-Up 6,000 SF Home in Brentwood (Flat Lot, Modern Architecture)
• Estimated Range: $3.1M – $4.0M
• Includes full Fassberg Pure services, low voltage systems, and solar integration (if desired).
• Luxury Design-Build, 5,000 SF in Santa Monica
• Estimated Range: $2.6M – $3.2M
• Includes architect/engineering,,full permit/entitlement package, demolition and net-zero energy systems (if desired)
**Lower end of range(s) reflect reasonably standard build with multiple pre-negotiated finish options.
As there is no "typical pricing" in building a home, the considerations for mitigation of higher costs generally comes down to finish selection and the design. Some examples of items to consider are:
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Is there a basement/subterranean level? (concrete is very expensive)
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What level of finishes are desired?
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What is the complexity of the landscaping? Is there pool?
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What elements are going ot be customized and what elements can be pre-fabricated?
Design-Build Advantage
With Fassberg ONE’s design-build approach, you’re not navigating multiple contracts and teams—we provide top architecture/design teams, engineering teams, permitting, and construction under one roof. This allows us to control costs, shorten timelines, and reduce miscommunication. From the earliest concept to final handoff, we offer concierge-level service and white-glove execution.
A home is more than a structure—it’s a legacy. At Fassberg ONE, we specialize in building architecturally significant homes with extraordinary attention to detail, and that begins with total transparency. Whether you’re exploring a 4,000-square-foot modern build in Brentwood or a 6,000-square-foot estate in the Palisades, we believe you deserve a clear understanding of what it takes to build at the highest level. No vague ranges. No hidden fees. Just honest insight into what it means to build a home that reflects your ambition, your style, and your life.
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